According to a recent survey and the subsequent report which followed, some ninety seven percent of homes in the UK now receive digital TV transmissions. This is by far the largest percentage in Europe and is a full ten percent more than the United States. However, the report (the sixth International Communications Market Report) also studied, as a major element of the report, web usage in seventeen countries.
And guess what? According to the report, the average time spent online for each person is twelve hours a week. This is by far the longest recorded time of any other major country in the world except for the USA.
Watch movies online anywhere on a tablet, laptop or Smartphone like the Nokia pictured here
The satellite revolution
Satellite TV has proliferated across the globe. There are hundreds of direct broadcast satellites (DBS) transmitting myriad channels. Satellite TV in the UK is often referred to as a brand name (Sky, or Sky TV). The brand has been the leading innovator in satellite broadcasting over the past quarter century and has, in the interim period since inception in 1989, revolutionised TV and TV viewing habits.
With subscription packages and free to air programmes, specialist channels and even a downlink Internet service, terrestrial TV had to evolve rapidly to compete with such an innovative force. As we head in to the second decade of the 21st century, DBS and terrestrial TV has an even bigger rival to contend with – streaming TV services via the Internet.
The Internet revolution
While it is true to say that it has been possible to watch movies online for some time, the service available has been patchy to say the least. With the arrival and proliferation of reliable fast broadband connections, as the technology has been rolled out the percentage of households able to receive quality, uninterrupted programming has increased significantly. Behind the change and pace of the revolution has been (as usual) consumer demand.
In the past five years (since 2008) mobile handheld devices have evolved from mobile phones into complete information and entertainment centres. Mobile devices take the form of the following:
Combined with the rollout of 3G and now 4G mobile networks, accessing the internet via safe, secure and reliable mobile networks is now a reality for millions of people in the UK and abroad. DBS broadcasters are now taking advantage of the technology and networks which are in place to offer an on-demand streaming services. Whether you prefer watching your movies on the go or at home you now have a choice.
Owning a mobile device such as the ones itemised in the list above means you don’t have to rush home to catch a live match from the English Premier League. You can watch a movie in a hotel room without having to pay the in-house cost which will be added to your bill. You can be sitting on the beach catching up with the latest episode of 24 if you prefer thrillers.
Terrestrial and DBS TV will still be around for the foreseeable future, but it will (eventually) be usurped by the Internet. Streaming on demand is revolutionising the way in which we access our favourite TV and movies. It is here, it is now and it is the future.
Given the choice (and it is a very wide choice) it is easy to see why streaming on demand via the Internet is the next big thing in entertainment.